Moisture by Definition is Water. If you want to properly hydrate skin, you need to get water into it. So why are 90% of moisturizers made with oil and wax? Oil smells good and wax feels soft, but the most they can do is bind in the moisture already in your skin. At worst, they attracts dirt and pollution to the surface of your skin, block pores and cause breakouts.

Pure Moisture Moisturizer is designed to uniquely bind true moisture to the surface of your skin. This will immediately plump up skin, minimizing fine lines and wrinkles and most importantly, restore skin's natural barrier against infection and impurities.